Google published its second large core upgrade of 2025 in June 2025, presenting both potential and uncertainties for local search-dependent firms. The rollout is being monitored, but many businesses have observed changes in ranks, local pack visibility, and interaction metrics on their Google Business Profiles.
SEM Rankers LLC provides Google Business-specific SEO methods after updates in this article. These actionable strategies can help you remain ahead of the competition, whether you’re targeting Google Maps advertising, optimising Google My Business SEO, or seeking free Google Business advertising.
Understanding June 2025 Core Update
Broad core updates, unlike algorithmic penalties or spam updates, aim to improve search results’ utility and relevancy. The June 2025 Core Update began in late June and should take two to three weeks to finish.
History shows that core upgrades often disrupt local SEO. Traditional keyword methods may be displaced, while user value and thorough, accurate listings provide businesses more prominence.
These enhancements emphasise your Google Business Profile’s ranking power, notably in the local pack and on Google Maps. With that in mind, let’s discuss the top optimisation tactics to implement today.
Finish and Verify Your Google Business Profile
This may seem obvious, but incomplete business profiles can impact local rankings, especially after a core upgrade. Google values complete, verified listings.
Keep these updated:
- Name of business
- Physical address (no PO Boxes)
- Phone number
- Website if available
- Primary/secondary business category
- Operations hours
- Service area, if applicable
100% full profiles rank higher in Google Maps and local results. If you haven’t, verify your business with Google. Your listing is less visible without authentication.
Correct and Optimise Business Categories
Category selection is a neglected Google Business SEO ranking indicator. Categories determine when and where Google shows your listing in local results. Choose a main category that best describes your product.
As a digital marketing agency, your main category may be “Internet Marketing Service.” Avoid selecting categories that don’t accurately represent your organisation to rank higher for keywords. Misleading categories might damage your credibility and rankings.
You can also list numerous secondary categories to highlight your additional services, but don’t overdo it—focus on what your clients want.
Create a Keyword-Rich, Natural Business Description
SEO benefits from your profile’s business description, which Google indexes to understand your firm.
Add your main keywords naturally to the description. As an example:
- SEO for Google businesses
- Google My Business SEO
- Google Maps ads
- Google Business ads
- Google Business free advertising
Stay away from keyword stuffing. Google’s main changes favour useful, natural material over keyword-dense filler. Highlight your services, value proposition, and customer service. Write as if introducing your business to a first-time visitor.
Take advantage of the Products and Services feature.
Google lets you add services and goods to your profile. Another chance to use targeted keywords and improve search relevancy.
Each product/service:
- Name it clearly.
- Provide a summary with keywords.
- If relevant, add pricing.
- Use professional, clean photographs.
If you offer “Google Maps advertising services,” add it under your products or services with a brief description.
Post frequently on your profile.
Google Business Profiles benefit from regular updates like social media. Share news, promotions, blog snippets, and client success stories on “Posts”. Regular postings boost engagement and local rankings for businesses.
Use this feature to:
- Promote seasonal deals
- Change service or holiday hours
- Post customer testimonials
- Post mini-blogs or insights
Each post should target your keywords, but don’t overoptimize. Posts should be useful.
Get and Answer Customer Reviews
Reviews are crucial local ranking considerations, especially after Google recalibrates trust signals following a significant core upgrade.
Encourage pleased consumers to review. Do this by:
- Email follow-up after services
- Calling for action on receipts or invoices
- Kindly remind me in person
Respond to reviews, good or poor. Google and future customers see that you care about your business reputation by responding to reviews. Respond professionally, courteously, and personally.
Upload high-quality photos and videos.
Visual engagement is a Google priority. Fresh photos boost clicks, directions, and conversions for businesses.
Upload:
- Professional location pictures
- A team photo
- Backstage photos
- Services explained in short videos
Optimise picture files. Filenames should include keywords and locations. “google-my-business-seo-agency-nyc.jpg” beats “image1.jpg.”
Allow and Manage Messaging
Customers can message you using your Google Business Profile. Responding swiftly to messages can boost engagement and local rankings.
Make sure:
- Notifications enabled
- Respond to enquiries within 24 hours
- Your responses are useful and instructive
Real-time engagement can increase trust and relevance in a post-update user experience-driven environment.
Watch Your Insights and Performance
Google’s “Performance” area of your Business Profile dashboard offers internal analytics. Included data:
How many saw your listing?
What keywords prompted your profile?
Number of calls, directions, or website clicks
Utilise this data to identify successes. Increase your profile or blog content around a term that brings traffic.
Track these measures over time, especially in the weeks after the June 2025 update, to discover if algorithmic modifications caused dips or surges.
Consider Page Speed and Mobile Usability
Google still evaluates your business based on your website. A slow or mobile-unfriendly website can affect your organic rankings and local visibility.
Make sure your site:
- Under three seconds to load
- Mobile-responsive
- Skips annoying pop-ups
- Content is organised with headers.
Try Google PageSpeed Insights to test performance. Fix picture compression, server response times, and mobile compatibility concerns.
Put Structured Data on Your Website
Structured data (schema markup) is recommended for Google Business Profile-linked websites. Local Business schema helps Google understand your business and improves local search results.
Include schema for:
- Name
- Address
- Phone number
- Business hours
- Service offerings
- Service area
This step doesn’t boost your Business Profile, but it helps your website match Google’s search ecology, which is increasingly critical after core improvements.
Maintain Consistency on All Online Platforms
Google expects business evaluation consistency. Make sure your website, social media, local directories, and other listings match your business name, address, and phone number (NAP).
User and search engine confusion might result from inconsistent information. This is crucial after a core update when Google fine-tunes its trust and relevance signals.
Check your entire internet presence to ensure it matches your Google Business Profile.
Conclusion: Thriving in Post-Update Environment
Google prioritises relevance, completeness, and user trust, as seen by the June 2025 Core Update. No shortcuts to top rankings—only consistency, honesty, and value-driven material.
In summary:
- Complete and verify the profile
- Classify and describe accurately
- Continue posting, reviewing, and visualising.
- Your website should be speedy, responsive, and technically sound.
Monitor performance and alter strategy as needed.
Our speciality at SEM Rankers LLC is helping businesses like yours dominate local search. We can help you boost Google My Business SEO, execute effective Google Maps advertising, or use free Google Business advertising techniques.
Let June 2025 Core Update drive smarter, stronger local optimisation.